AI Video Generation
Text-to-video and image-to-video with Veo, Kling and Runway - plus the hard limits you must design around
Video Is the Fastest-Moving Frontier
In early 2025, AI video was a novelty - a few seconds of warped, silent footage. By 2026, multiple models produce native 4K with synchronized audio, multi-shot storyboards, and cinematic camera moves. It is the single most rapidly improving area of generative media, and the most expensive.
Two Modes: Text-to-Video vs Image-to-Video
Describe a scene, get a clip. Fast and creative, but you have less control over exactly how the first frame looks.
Generate a perfect still first (in your favorite image tool), then animate it. You control the look precisely, then add motion. This is the pro default.
The Leading Video Models (2026)
Google Veo 3.1 Best all-rounder. Strong prompt adherence,
native audio, 4K landscape + portrait.
โ narrative scenes, establishing shots, ads.
Kling 3.0 Cinematic motion (hair, liquids, fabric),
multi-shot storyboard mode with audio across cuts.
โ story sequences, dynamic motion.
Runway Gen-4.5 Granular CONTROL: camera moves, motion brush,
reference-driven character consistency.
โ when you need to direct, not just describe.
Note: OpenAI announced Sora's app/API are being retired in 2026.
Don't build a workflow that depends on it.Prompting for Motion
Video prompts add a dimension images don't have: movement and camera. Describe the subject, then the action, then the camera behavior.
[SCENE] + [SUBJECT ACTION] + [CAMERA MOVE] + [STYLE/MOOD] "A lighthouse on a cliff at dusk. Waves crash below in slow motion. The camera slowly pushes in from a wide aerial. Cinematic, moody, volumetric light." Camera vocabulary that works: push in / pull out / pan left / tilt up / orbit / tracking shot static locked-off / handheld / dolly / crane / aerial drone
The Hard Limits (Design Around These)
CLIP LENGTH Most generate ~5-10 seconds at a time.
Long video = many clips stitched in an editor.
CONSISTENCY Characters/locations drift between clips.
Use reference images + the same seed to anchor.
PHYSICS Hands, fast motion, object permanence, and
"things passing behind things" still glitch.
TEXT On-screen words are unreliable - add them in
your editor afterward, not in the prompt.
COST Per-second pricing. A 30s piece is 3-6 clips,
each regenerated several times = real money.A Realistic Short-Video Pipeline
Break the idea into 4-6 distinct shots, each โค 8 seconds.
Lock the look in an image tool. Keep a character/style reference for consistency.
One clear motion + camera move per clip. Regenerate until acceptable.
Cut clips together, add titles/text, music and voiceover (next lesson), color grade.
Hands-On: Animate a Still
Generate a perfect still, then animate it - the controllable pro default
Top all-rounder in 2026: native audio, 4K, strong prompt adherence
Cinematic motion and multi-shot storyboards with synced audio
Best granular control - camera moves, motion brush, character consistency
push in, pan, tilt, orbit, tracking, dolly, aerial - describe the move explicitly
~5-10 sec per generation; long video = stitched clips in an editor
Video is priced per second of output - storyboard cheaply before generating
OpenAI's Sora app/API are being phased out in 2026 - don't depend on it